{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"Gen Mills x Universal | Galaxy Time | Ad","description":"I was brought onto this project as post producer just as production was wrapping. While I typically prefer to come on sooner, especially when VFX heavy sequences are so integral, the agency did a fantastic job putting together a technical and creative team that set us up for success in post. The hovering family were on wires, which we removed in VFX before isolating the individual characters so we could animate their \"ascension\" through the galactic ceiling at the end. 3D models of all products and product boxes were created in the very early days of our post schedule so we had maximum flexibility to fill the space with anti-gravity snacks throughout the piece and really showcase the products. \n\nThis was a collaboration between Universal, General Mills, Illumination, and Nintendo so approvals took a lot of time, but ultimately everyone loved what we ended up with. \n\nThis spot is still airing nationally as of this posting, and it was an absolute blast working on a project for such an iconic IP.","author_name":"Travis Preston","author_url":"https://framerate.tv/profile/TravisPreston","thumbnail_url":"https://image.mux.com/VJ2zulEvk7aLQuU02iIrvrQzOSf000202p6tRV54DkPWjsA/thumbnail.jpg","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}