{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"Wois Onboarding Story","description":"WOIS is a platform for saving and sharing expertise. The onboarding film was created less as a functional explainer and more as an invitation — encouraging users to reflect on who they are, what they know and where they want to go.\n\nWorking closely with CD/AD Olaf Iowa, I was responsible for the first chapter of the film — developing the look, actions and storyboard, then carrying that part through animation and final execution. The process was about aligning with Olaf’s wider vision while finding simple visual ideas that could make the platform feel more emotional and human.\n\nThe challenge was to simplify an abstract idea — saving and sharing expertise — into a visual journey that could touch the user at the moment they first enter the platform.","author_name":"Maido Hollo","author_url":"https://framerate.tv/profile/Maido_Hollo","thumbnail_url":"https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/8923d985-2080-4757-904e-a6905266a570/533a429d-6cb3-4fd2-ab01-7f897caa6e6f/thumbnail.jpg","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}