{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"MSCI GICS - Framework Reclassification","description":"MSCI is one of the biggest global leaders in index inovation. Their calculations help organisations reach their goals by integrating factors, thematic insights and sustainability considerations. \n\nI was the Lead Animator responsible for all Explainer Series, ensuring that all content follow connected art direction, so it can be recognized as part of a series. I made sure that everyone involved followed the MSCI Brand Guidelines, and used the appropriate font, colour and graphic designs. I created the illustrations (icons), animated, storyboarded and directed the creative direction of this film, as well as selecting music, adding and arranging voice over, and choosing suitable footage.The challenge with this film was to walk the viewers through the 11 different GICS sectors, and connect them to the 5 main sections - Retail, Support Services, Real Estate, Transportation and Banks & Mortgage Finance. I created the idea of showing the 5 main sections and then going through each one of them and reveal the GICS sectors and the changes whitin them.","author_name":"Nela Angelova","author_url":"https://framerate.tv/profile/nela_angelova","thumbnail_url":"https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/d2669e6b-833b-4fea-a96e-78e4cce8d0e6/752131e0-bea1-46de-acca-0b3642fb202e.jpg?t=1791535660088","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}