{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"AX vs. UX: Is This the Next Evolution of Design?","description":"Mariam Khan, VP of Product Design and UX Research at Bonterra, breaks down one of the most important shifts happening in product design right now — the rise of Agentic Experience, or AX.\n\nAs AI agents become more autonomous, the role of the designer, product manager, and engineer is evolving. It's no longer just about guiding a user from point A to point B. It's about designing systems where AI can act independently — while keeping humans informed, empowered, and in control.\nIn this video, Mariam explores:\n\n— What agentic experience actually means and why it matters\n— How UX is evolving into AX — and why it's not one or the other\n— The shift from chat-based AI interactions to true autonomous agents\n— Why \"human in the loop\" design is the next frontier for product teams\n\nWhether you're a designer, product leader, or just trying to understand where AI-driven experiences are headed, this conversation is where to start.","author_name":"Bonterra","author_url":"https://framerate.tv/profile/user_38d4dd7b","thumbnail_url":"https://image.mux.com/EKVWqF4pyc012i9HqgVYHyh2E62dFTzbHKb2wHqhnT8o/thumbnail.jpg","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}