{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"Microsoft Surface Laptop Go 3","description":"Designed for Everyday Ideas\nCreated to showcase Microsoft's Surface Laptop Go range, this project focused on highlighting the balance between portability, performance, and personal style.\n\nThe challenge was to create a product film that felt approachable and human while still celebrating the thoughtful design of the device. Rather than focusing solely on specifications, the animation aimed to position the laptop as part of everyday life, from work and study to creativity and collaboration.\n\nProcess and Outcome\nUnlike many technology launches, this project wasn't about showcasing raw power. It was about showing how the product fits into everyday life.\n\nThe animation combines product visualisation with playful lifestyle moments, using colour, motion, and carefully crafted lighting to give the device a sense of personality. Small details, from the soft finishes to the range of colour options, were given room to shine without overwhelming the viewer with information.\n\nThe result is a product film that feels light, approachable, and optimistic, reflecting the audience the Surface Laptop Go was designed for.","author_name":"POPTY","author_url":"https://framerate.tv/profile/Popty","thumbnail_url":"https://image.mux.com/ANeJHSVJsR00b51wkLBxaj1t8kC5TByQGCk99QGtJLOc/thumbnail.jpg","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}