{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"Switch to Pixel: 
The No-Brainer Upgrade","description":"Every year, a new phone launches. And every year, a new campaign has to achieve the impossible: feel new, but also recognisable; avoid repetition, but be consistent. Our solution? Thinking of it as a new chapter of the same Google “Switch to Pixel” story — 2 separate videos sharing the same high-energy animation, with clear, punchy messaging.\n\nOur focus was on creating snappy, clean animation to highlight the key features of the new Pixel phone. We kept to the brand’s distinct guidelines, blending consistency with a dash of creativity to make everything look new, but feel unmistakably Google. Because recurring doesn’t mean boring.","author_name":"Crumb","author_url":"https://framerate.tv/profile/Crumb","thumbnail_url":"https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/e67de04e-4f94-46c8-aa89-8bcb95d6438c/649c36a2-7c79-4c87-865f-85bf0f8404b5.jpg?t=1785761609798","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}