{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"Gloat • AI Enhanced Film","description":"Gloat, trusted by over 30 Fortune 500 companies, challenged us to announce its new AI-powered features and its refreshing visual identity. Our goal was to communicate complex AI capabilities, in a clean and energetic way, integrating moments of GenAI without compromising the snappy 2D flat design and animation that defines the film.\n\nBright colors from brand's color pallet like pink, red, yellow, white, shaped and formed a vibrant 1:30-minute film, made to be showcased on their landing page.\n\nHaving worked with Gloat before, we entered the project with trust and close collaboration. The animation was predominantly human-crafted, with text and shapes moving precisely. Since GenAI was part of the brief sequencing and style were central we used a mix of Flora as API, and Midjourney for image gen and we dedicated a lot of time to develop a proper R&D pipeline for it.\n\nEven familiar objects like cars, dashboards and pit stops needed to appear in the right order and coherent design style to feel dynamic and snappy. We prompted and used AI to enhance prompts. Having time for R&D process was fundamental to discover the type of shot that worked and nail the right look.\n\nOver six weeks, with weekly feedback calls, the film evolved into a polished, engaging narrative that reinforces Gloat’s refreshed identity, while making AI-powered productivity tangible, approachable, and exciting.","author_name":"Pool Studio","author_url":"https://framerate.tv/profile/POOL","thumbnail_url":"https://image.mux.com/iYD00IXaZvCKNnNs9UDoU00pyeM1GCkNBe9I41mjDFMEg/thumbnail.jpg?time=1.76165334&width=1920&quality=100","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}