{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"First Moment of Truth for SK-II","description":"We partnered with Japanese skincare brand SK-II to develop a global CGI brand-film that visually decodes the essence of the brand. Created as part of the SK-II eFMOT library, the project explores the meticulous craftsmanship and innovation behind its hero products through a series of macro perspectives that reveal the discipline and precision within every detail.\n\nDesigned as a scalable visual system, the film extends beyond a single narrative. The resulting asset library enables consistent brand storytelling across global-platforms, from digital brand environments to e-commerce and retail experiences. A unified visual language built to maintain clarity and adaptability across touchpoints.\n\n—","author_name":"jformento studio.","author_url":"https://framerate.tv/profile/jformento","thumbnail_url":"https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/d33d265a-0595-44f6-84da-e7c3a972fbd6/f2759fae-474a-4251-8e7f-7a4ad8cb6204/thumbnail.jpg","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}