{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"Booking.com - Traveller Review Awards - Campaign Results","description":"Every year Booking.com celebrates accommodation partners with the very best reviews. The awards are called Traveller Review Awards. And this is the video I created while being part of the RD Content team as Lead Animator.\n\nA few months after the campaign was live, we were asked to create another video that summurised the overall social media response. In a span of 6 months the team created 1x Hero Film, 3x Spotlight Films, Social Posts, Website, Email Attachments, Web Banners. The campaign reached 221 countries, had 93% of partner satisfaction with a 65% increase in Award Kit downloads, and a 100% positive sentiment on paid social campaigns.\n\nIn late 2024 the team received the Creativepool's People's Choice Award for our efforts on the Traveller Review Award 2024 and Award Kit Animation 2024.","author_name":"Nela Angelova","author_url":"https://framerate.tv/profile/nela_angelova","thumbnail_url":"https://image.mux.com/NzsHOAn8xBVYm6TzHO3hrkjfzwc5JzXKu3001QsCbbV4/thumbnail.jpg?time=67.864661596&width=1920&quality=90","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}