{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"Castello • Tasting Habits Shift","description":"Following the first campaign, Água Castello continued to evolve its identity through a new series of motion-led pieces, pushing the visual system into a more refined and elevated space. This second chapter focuses on precision, restraint, and a more premium execution.\n\nWorking closely with Publicis, we led the art direction and animation, shaping a cohesive language across the campaign. Graphic patterns resolve into sleek compositions, combining minimal palettes with glossy, light-driven surfaces. Motion is controlled and rhythmic, bringing clarity and fluidity while reinforcing the brand’s renewed presence.\n\nThis work builds on an earlier campaign that reintroduced Castello after years of inactivity, establishing a distinct visual territory within the category and reconnecting with a younger audience.\n\nRooted in the landscapes of the Alentejo, where the water originates, natural elements were translated into flowing lines and bold contrasts, forming a flexible graphic system designed to adapt across formats.\n\nThe initial campaign received a CCP Silver Award — Digital Motion Graphics (2025).","author_name":"Pool Studio","author_url":"https://framerate.tv/profile/POOL","thumbnail_url":"https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/316f4157-d459-42de-9c53-b15b0b958a41/c9e68698-6439-4ccd-aa41-d641d8a30d79.jpg?t=1780506518761","thumbnail_width":630,"thumbnail_height":1200,"width":405,"height":720,"html":""}