{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"Moscaverse - GroupMosca Brand Universe","description":"Moscaverse was the first visual development phase for GroupMosca’s conceptual brand universe. The task was to establish a cinematic look and feel for a strategic framework built around depth, motion, atmosphere and abstract spatial systems.\n\nWorking closely with klee.steinberger, I helped translate the early Moscaverse idea into a cinematic 3D spatial language, doing much of the heavy lifting around the look, atmosphere, depth and motion system.\n\nRather than producing a finished campaign film, the project became a teaser and visual exploration — a set of short animated sequences that introduced the world of Moscaverse and gave the client a first sense of its immersion, identity and movement.\n\nThe compressed timeline required fast visual exploration, clear decision-making and practical production choices that could turn an open strategic idea into a convincing animated teaser.","author_name":"Maido Hollo","author_url":"https://framerate.tv/profile/Maido_Hollo","thumbnail_url":"https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/8923d985-2080-4757-904e-a6905266a570/e99ab5f8-cca6-47b7-883c-1e14544bc774/thumbnail.jpg","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}