{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"Michelin • PS Cup II","description":"Commercial for a new Michelin sport tire\n\nFor a driver, there are only two opponents, the circuit and himself. For every pilot, the first objective is to beat his lap times.\nAs part of the launch for Michelin's Pilot Sport Cup 2 tire, I had the opportunity to collaborate on the creation of an engaging promotional video that highlights both the performance and innovation of this high-performance tire. The project aimed to convey the tire's cutting-edge technology and its superior grip and durability on the track, designed for driving enthusiasts and professionals alike.\n\nProject Overview\n\nThe key goal of this project was to create a visually dynamic and technically detailed video that reflects the precision, speed, and engineering excellence behind the Michelin PSCupll.\nWe sought to not only present the tire's features but also immerse the audience in the thrill of high- speed driving, combining storytelling with sleek visuals that align with Michelin's brand identity.","author_name":"Samir Hamiche","author_url":"https://framerate.tv/profile/Kinosam","thumbnail_url":"https://image.mux.com/YpOboTisBjB00yC01W6l9rTLmmg7tIYTaoVNjFhgCHjwk/thumbnail.jpg?time=42.684075&width=1280","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}