{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"Meet Jeff | Animated Explainer","description":"This explainer video for Glamorgan Telecom was produced by my previous studio, Jammy Custard Animation in 2019. \nI collaborated on the script and storyboard but was primarily responsible for the animation, including rigging the characters. \n\nThe video introduces Jeff, the personification and representative of Glamorgan Telecom's all-encompassing Hosted Communication service.\n\nThe design, branding, and tone of voice drew inspiration from 1950s-60s comics and advertising, capturing the era’s sense of life-changing optimism. The result was an insightful, entertaining, and memorable video designed to grab attention and leave a lasting impression.","author_name":"Matthew Creed","author_url":"https://framerate.tv/profile/MattC_Animator","thumbnail_url":"https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/1a015dd5-1cde-4467-b92a-bed17604cb76/7b1ad65c-4bf0-4c8f-9f1f-ae2d07ba5aa0.jpg?t=1779703861522","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}