{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"McDonald's – Side Mission","description":"If life is the MAIN MISSION, Maccies is the ultimate SIDE MISSION. \n\nI directed all the animations in this gamified UK summer campaign for McDonald's. Working closely with Love Song director Elliott Power and a small team of freelance animators working out of Harbor in London, we crafted 10 original scenarios, all inspired by classic computer games of the last 50 years. In each short clip, a main character pivots from their main quest and decides to head off on a cheeky side mission. \n\n\nCredits:\n\nCampaign: McDonald’s Side Missions \nClient: McDonald’s \nAd Agency: Leo Burnett \nCCO: Mark Elwood \nECD: Andrew Long & James Millers \nCopywriter: Matt Wood \nArt Director: Tom Loveless \n\nProduction Company: Love Song\nDirector: Elliott Power\nDoP: Jasper Wolf\nExecutive Producer: Maeve McMahon\nEditor: Amanda James at Final Cut\n\nHARBOR\nColourist: Alex Gregory\nSenior Producer: Hannah Jarrold\nExecutive Producer: Kirsty Murray\nCreative Director/ VFX Lead: Fergal Hendrick\nCreative Director - Animation: Oliver Davies\n2D artist: Henry Claud N'Guetta\nAnimators: Diogo Gil, Nelson Kidza-Sousa, Neil Szymanski\nSound engineers / CDs: James Benn & George Castle\nExecutive Producer Audio: Savannah King","author_name":"Oliver Davies","author_url":"https://framerate.tv/profile/oj_davies","thumbnail_url":"https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/181fd2e9-1480-4960-af1e-b4b5557d500e/thumbnail.webp","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}