{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"Bloq.it • Brand Video","description":"Bloq.it, one of Europe’s fastest-growing smart locker companies, needed a brand-driven film that positions their modular locker system within a broader brand story.\n\nThe concept follows a progression from the blueprint to the physical infrastructure. Early schematic forms gradually evolve into fully volumetric lockers, revealing the journey from concept and design, to manufacturing and real-world deployment.\n\nVisually we connected high-end 3D imagery and simulations with a dark, high-contrast aesthetic. 

Bloq.it’s signature orange appears selectively, throughout the film, acting both as a highlight, and as a light source, guiding the viewer through the full system.
\n\nThe end film works like a product showcase and brand statement, reinforcing Bloq.it’s leadership in the smart locker market.","author_name":"Pool Studio","author_url":"https://framerate.tv/profile/POOL","thumbnail_url":"https://image.mux.com/W7fjW2lPXRKYFt5uS4J01QmrTQFQgwTvf5ystImSsYD8/thumbnail.jpg?time=3.128053&width=1280","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}