{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"EnglishMe – UI Animation & App Promo Video","description":"Learning English can be fun! That’s the core message of this animated promo video created for EnglishMe – an innovative English-learning app for Czech speakers, developed by the creators of the popular Help for English platform.\n\nThe goal was to introduce the app to a wider audience, demonstrate its key features with an emphasis on vocabulary, and highlight what makes it unique. Many learners aren't aware that such a comprehensive tool exists, so rather than presenting static screenshots, I built an engaging visual story to showcase its benefits dynamically.\n\n\nThe Creative Process & Workflow\n\nTo show how the app works and why it stands out from other language-learning solutions, I used a structured animation workflow:\n\n1️⃣ Moodboard & Storyboard: First I prepared a moodboard featuring three distinct visual directions. The team chose a vector style, which offered the ideal engaging visual flair. Afterwards I created a storyboard mapping out how to visually break down the app interface step-by-step.\n\n2️⃣ Asset Preparation & Layering (Photoshop & Illustrator): I prepared and reconstructed the app's user interface inside Adobe Photoshop and Illustrator, structuring assets into separate layers to allow for fluid UI motion.\n\n3️⃣ UI Animation & Visual Storytelling (After Effects): After importing the vector assets into After Effects, I animated the key elements to visually demonstrate the app’s functionality. The animations highlight interactive exercises, personalized learning paths, and vocabulary-building tools.","author_name":"Eva Urbancikova","author_url":"https://framerate.tv/profile/evanimate","thumbnail_url":"https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/ac457f6d-cc68-4fbb-bc2a-dd0fa3e6d8d1/be8fe3d1-3c27-494f-9cf8-a11f40af9935/thumbnail.jpg","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}