{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"MOIA - Moving Memories","description":"\"Arrive where new memories begin.\"\nBy merging real image and animation, we create a \"Virtual World of Memory\" that combines fantasy and reality.\n\nDuring the Corona lockdown, MOIA had to pause its ride-sharing service, and social contacts and events became rare. People couldn't gather new experiences. The restart campaign at the end of the lockdown plays with the anticipation of new events and experiences.\n\nAnimated illustrations breathe life into the deserted places and locations, capturing moments partly frozen in slow motion.\n\nThe commercial features well-known and usually vibrant places in Hamburg, such as the \"Goldener Pudel Club,\" the university, and Dom with Millerntor (St. Pauli football club stadium) in the background.\nThroughout the customer journey, the passenger reminisces about various experiences at these locations, depicted through animated illustrations.\n\n\nCredits:\nAnimation & Illustration: Musclebeaver\nDirector / DOP (Live Action): Jim Gramming\nExecutive Producer: Julian Schmitz\nProduction: INK Coporated\nClient: MOIA","author_name":"Musclebeaver","author_url":"https://framerate.tv/profile/Musclebeaver","thumbnail_url":"https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/e9be5971-d088-4ffd-9c4b-c0f19017da3b/thumbnail.webp","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}