{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"The Gut Health Challenge - Full Documentary | Prof Tim Spector, Prof Sarah Berry & Dr Federica Amati","description":"A 52-minute documentary for ZOE's YouTube channel, following three contributors over six weeks on a science-led health and nutritional reset guided by Professor Tim Spector and ZOE's scientists.\n\nIt was ZOE's largest single media spend to date and that weight informed every editorial decision.\n\nI came onboard towards the end of a months-long shoot and my job was to find the film within it. Structure had to lead with the contributors — we needed to connect with them before the science came in. That meant making the case to cut a full day of product content the brand had already paid for, and pushing for one film over a series. ZOE backed both calls.\n\nThe decisions held and the film reached over 100k views in its first seven days.","author_name":"Simon Mackenzie, BFE","author_url":"https://framerate.tv/profile/simonmackenzie","thumbnail_url":"https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/5d6d8fac-f602-4f2d-9dbf-5dc670e76149/35303c5b-9092-4cbb-9fd8-f0351fa75a08.jpg?t=1776627294624","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}