{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"NinjaGear – Grappling Hook Spot","description":"Created as part of an assignment for School of Motion, this project originally focused on designing key style frames based on a provided storyboard for NinjaGear – a brand selling tactical ninja equipment tailored for the everyday person.\n\nTo push the project further, I took the initiative to fully animate the sequence and produce a complete promo video.\n\nThe concept blends humor with sleek product design: showcasing items like a heavy-duty grappling hook and highlighting how ninja tools can be used for everyday household tasks.\n\n\nThe Creative Process & Production Workflow\n\n1️⃣ Concept & Composition: Analyzed the brief and storyboard to establish a visually engaging narrative, balancing a playful tone with a clean, high-end product aesthetic.\n\n2️⃣ Asset Preparation & Style Frames (Adobe Photoshop): Carefully masked stock photography, applied custom adjustment layers, and integrated vector graphic elements to build cohesive visual frames.\n\n3️⃣ Layer Structuring for Motion: Organised and layered the Photoshop files precisely to prepare them for a seamless transition into animation.\n\n4️⃣ Motion & Animation (Adobe After Effects): Beyond the course brief, I brought the frames to life in After Effects, focusing on dynamic timing, smooth transitions, and secondary motion to enhance the humor.\n\n5️⃣ Voiceover & Final Edit (ElevenLabs & Adobe Premiere Pro): Generated a custom AI voiceover using ElevenLabs, then assembled the final cut in Premiere Pro with sound design and audio-visual timing.","author_name":"Eva Urbancikova","author_url":"https://framerate.tv/profile/evanimate","thumbnail_url":"https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/ac457f6d-cc68-4fbb-bc2a-dd0fa3e6d8d1/59981b3b-0f96-4b4f-bf41-4e472bdab74d/thumbnail.jpg","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}