{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"GENERALI & ARDAF: ORCHESTRA | Tv Commercial","description":"GENERALI and ARDAF got together, and so did we – with 30 Romanian musicians in Bucharest. The classical musicians representing GENERALI's evergreen values and the new school, as ARDAF's fresh air. Inspired by Anda Calugareanu's sets from the 60's, we composed the scenery with five movable scaffold stages, each designed to suit a specific group of instruments and musicians (strings, winds and percussion from the classic orchestra line-up followed by an indie-rock band and finally an electro band) and moved around by the \"invisible\" white men and women.\n\nCREDITS\ndirected by JOAQUÍN URBINA
\nco-direction ANA GALE\nclient GENERALI
agency CAP BUCAREST\nproduction company MME BUCAREST, THE LIFT
\n\nedit JOAQUÍN URBINA\nart direction ANA GALE, JOAQUÍN URBINA\nproduction NATHALIE MOUCKEYTOU\ndirection of photography ALEX STERLIAN\noriginal music CRISTIAN STEFANESCU\npost production MME BUCAREST","author_name":"Dedo Ciego","author_url":"https://framerate.tv/profile/Dedo_Ciego","thumbnail_url":"https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/09107a92-ca5e-43c6-a61e-f13577221009/6b14725a-c882-4975-b3d8-542c2a998d8a.jpg?t=1774932764926","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}