{"version":"1.0","type":"video","provider_name":"FrameRate","provider_url":"https://framerate.tv","title":"New Belgium - Fermentare","description":"This composition turned the entire New Belgium Brewing facility into a massive, living instrument. Every melody, beat, texture, and rhythm originated from functional brewery equipment and found objects on site—clinking bottles, bowed glasses, canning lines, fermentation tanks, foeder barrels, sliding kegs, industrial valves, vintage bicycles, and metal pipes. The piece, titled Fermentare, became the centerpiece of New Belgium Brewing's Zealots of Zag campaign, honoring those who “pedal their own path\" and \"zag when others zig.\" The project brought together the craft of brewing and the art of avant-garde music production.","author_name":"Johnnyrandom","author_url":"https://framerate.tv/profile/johnnyrandom","thumbnail_url":"https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/e3b6f466-45b6-4634-a307-a5c00f1cefdb/1b185586-6ea0-4f6b-a45f-6e378d1f4628.jpg?t=1783788214836","thumbnail_width":1280,"thumbnail_height":720,"width":1280,"height":720,"html":""}