1.0 video FrameRate https://framerate.tv Mariam Khan, VP of Product Design and UX Research at Bonterra, breaks down one of the most important shifts happening in product design right now — the rise of Agentic Experience, or AX. As AI agents become more autonomous, the role of the designer, product manager, and engineer is evolving. It's no longer just about guiding a user from point A to point B. It's about designing systems where AI can act independently — while keeping humans informed, empowered, and in control. In this video, Mariam explores: — What agentic experience actually means and why it matters — How UX is evolving into AX — and why it's not one or the other — The shift from chat-based AI interactions to true autonomous agents — Why "human in the loop" design is the next frontier for product teams Whether you're a designer, product leader, or just trying to understand where AI-driven experiences are headed, this conversation is where to start. Bonterra https://framerate.tv/profile/user_38d4dd7b https://image.mux.com/EKVWqF4pyc012i9HqgVYHyh2E62dFTzbHKb2wHqhnT8o/thumbnail.jpg 1280 720 1280 720 <iframe src="https://framerate.tv/embed/6879567a-9de6-4afb-8b79-a63bb8671471" width="1280" height="720" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>