1.0 video FrameRate https://framerate.tv “Poverty is winning the game!” The message had to be clear, in your face, inescapable, fast, urgent, exciting and sometimes scary. A mixture of images capturing global capitalism and world poverty. Rarely one receives a special projects like this. Nicolas Benac, Juan Gélas and Naïve Records approached Joaquin to create an expressive lyric video for Femi Kut. The result is a raw video full of vibrant messages, expressive visceral graphics and recycled cut-ups in combination with the Afrobeat grooviness of Femi Kuti. CREDITS direction JOAQUÍN URBINA artist FEMI KUTI song THE WORLD IS CHANGING record label NAÍVE production company MMI CREATIVE executive production NICOLAS BÉNAC creative direction NICOLAS BÉNAC, JUAN GÉLAS, JOAQUÍN URBINA project coordination JUAN GÉLAS artwork DEDO CIEGO edit JOAQUÍN URBINA color grading ANA GALE lagos footage SUNKANMI AJAO, SUNDAY ESSIEN Dedo Ciego https://framerate.tv/profile/Dedo_Ciego https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/09107a92-ca5e-43c6-a61e-f13577221009/d3dcb16e-13d5-4139-9c17-da35045e4eea.webp?t=1774013409479 1280 720 1280 720 <iframe src="https://framerate.tv/embed/d3dcb16e-13d5-4139-9c17-da35045e4eea" width="1280" height="720" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>