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First Moment of Truth for SK-II
We partnered with Japanese skincare brand SK-II to develop a global CGI brand-film that visually decodes the essence of the brand. Created as part of the SK-II eFMOT library, the project explores the meticulous craftsmanship and innovation behind its hero products through a series of macro perspectives that reveal the discipline and precision within every detail.
Designed as a scalable visual system, the film extends beyond a single narrative. The resulting asset library enables consistent brand storytelling across global-platforms, from digital brand environments to e-commerce and retail experiences. A unified visual language built to maintain clarity and adaptability across touchpoints.
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jformento studio.
https://framerate.tv/profile/jformento
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