1.0 video FrameRate https://framerate.tv First Moment of Truth for SK-II We partnered with Japanese skincare brand SK-II to develop a global CGI brand-film that visually decodes the essence of the brand. Created as part of the SK-II eFMOT library, the project explores the meticulous craftsmanship and innovation behind its hero products through a series of macro perspectives that reveal the discipline and precision within every detail. Designed as a scalable visual system, the film extends beyond a single narrative. The resulting asset library enables consistent brand storytelling across global-platforms, from digital brand environments to e-commerce and retail experiences. A unified visual language built to maintain clarity and adaptability across touchpoints. — jformento studio. https://framerate.tv/profile/jformento https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/d33d265a-0595-44f6-84da-e7c3a972fbd6/f2759fae-474a-4251-8e7f-7a4ad8cb6204/thumbnail.jpg 1280 720 1280 720 <iframe src="https://framerate.tv/embed/f2759fae-474a-4251-8e7f-7a4ad8cb6204" width="1280" height="720" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>