1.0 video FrameRate https://framerate.tv We set out to transform Hatch's in-app experience and refine its brand/product identity. By simplifying navigation and replacing complex visuals with clean, minimal design elements, we created a user experience that feels effortless and serene. Alongside the product revamp, we crafted a sleek product video, celebrating Restore 2.0. We blended minimalism with dynamic light glints, expressive motion, and select interactive animations. See more at our site Credits Brand/Product Experience for Hatch Production, Design, Animation, 3D Product Model, Rive Animation Noodle Creative Director Doug Alberts Producer Stef Alberts Music Jamie xx - Sleep Sound Noodle https://framerate.tv/profile/Noodle https://image.mux.com/6GPJTqHZPy8tX5CLI9JommngSdQj026Z9De400JBrzT68/thumbnail.jpg 1280 720 1280 720 <iframe src="https://framerate.tv/embed/c0030874-fc9f-4d1a-91d3-8b041d3680ba" width="1280" height="720" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>