1.0 video FrameRate https://framerate.tv A cinematic CGI sequence translating the science behind No7 Prime Forever™ into an abstract world of collagen, movement and suspended time. Working alongside VML and WPP Production, we developed a visual narrative around No7's new skin-preservation range and its Glaciology™ technology. At the centre of the sequence is collagen, reimagined as a soft, fluid landscape under pressure from an advancing crystalline force. Through freezing, fragmentation and release, a complex scientific story becomes something immediate, tactile and cinematic. Designed to sit seamlessly within the wider live-action campaign, the CGI takes its cues from Prime Forever's soft violet palette, diffused lighting and fluid camera language. Moving between intimate macro perspectives and vast, almost planetary views, we built a visual system that could communicate the science with clarity while retaining the beauty, atmosphere and desirability of the wider campaign. From early collagen studies and material R&D through to dynamic simulations, freezing effects and transitions between live action and CGI, the project sits in a space we particularly enjoy exploring: where science, storytelling and visual craft meet. jformento studio. https://framerate.tv/profile/jformento https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/d33d265a-0595-44f6-84da-e7c3a972fbd6/8672a5bc-ca3c-4063-af3e-d2fadff82d08/thumbnail.jpg 1280 720 1280 720 <iframe src="https://framerate.tv/embed/8672a5bc-ca3c-4063-af3e-d2fadff82d08" width="1280" height="720" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>