1.0 video FrameRate https://framerate.tv Semrush brought me in as the sole editor for their content operation at Cannes Lions 2026. The brief was to turn a high-volume interview program filmed at the Semrush Villa into polished, publish-ready content across multiple formats, fast. Over the course of the project I edited 13 interviews and delivered 39+ cutdowns across multiple aspect ratios for social, web, and LinkedIn distribution. One of those pieces was the CMO Agenda conversation between Adobe Enterprise CMO Rachel Thornton and Andrew Warden, cut to 37 seconds for LinkedIn, which went on to generate 98 reactions and 14 comments on the Semrush channel. Every cut has to be intentional. The challenge with interview-driven content at this scale is maintaining energy and clarity across pieces that need to feel distinct while staying consistent with the brand voice. Deliverables were cut across 1:1, 16:9, and 9:16 formats and invoiced through YunoJuno. Pierré Buys https://framerate.tv/profile/pierrebuys https://image.mux.com/u4MaUqgiGYS9DNahkVMfvcgUGjNb21fIMerk3Ny6e900/thumbnail.jpg?time=4.995733372&width=1920&quality=90 1280 720 1280 720 <iframe src="https://framerate.tv/embed/522deed3-e35a-492b-ba78-d1b8b761f417" width="1280" height="720" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>