1.0 video FrameRate https://framerate.tv If life is the MAIN MISSION, Maccies is the ultimate SIDE MISSION. I directed all the animations in this gamified UK summer campaign for McDonald's. Working closely with Love Song director Elliott Power and a small team of freelance animators working out of Harbor in London, we crafted 10 original scenarios, all inspired by classic computer games of the last 50 years. In each short clip, a main character pivots from their main quest and decides to head off on a cheeky side mission. Credits: Campaign: McDonald’s Side Missions Client: McDonald’s Ad Agency: Leo Burnett CCO: Mark Elwood ECD: Andrew Long & James Millers Copywriter: Matt Wood Art Director: Tom Loveless Production Company: Love Song Director: Elliott Power DoP: Jasper Wolf Executive Producer: Maeve McMahon Editor: Amanda James at Final Cut HARBOR Colourist: Alex Gregory Senior Producer: Hannah Jarrold Executive Producer: Kirsty Murray Creative Director/ VFX Lead: Fergal Hendrick Creative Director - Animation: Oliver Davies 2D artist: Henry Claud N'Guetta Animators: Diogo Gil, Nelson Kidza-Sousa, Neil Szymanski Sound engineers / CDs: James Benn & George Castle Executive Producer Audio: Savannah King Oliver Davies https://framerate.tv/profile/oj_davies https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/181fd2e9-1480-4960-af1e-b4b5557d500e/thumbnail.webp 1280 720 1280 720 <iframe src="https://framerate.tv/embed/181fd2e9-1480-4960-af1e-b4b5557d500e" width="1280" height="720" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>