1.0 video FrameRate https://framerate.tv Countingup, the challenger bank that's helping thousands of businesses across the UK approached me to create an animated explainer video for them detailing their product's key features, specifically for owners of businesses.  Using a provided script, I concepted and created storyboards, designed the look and feel for the characters and iconography, as well as carrying out all the animation. A key point that needed highlighting in the animation was the trouble that small businesses have managing their accounts, how this creates issues for them and how Countingup's all-in-one business current account, accounting and tax filing software platform can make things easier. Ashley Hyatt https://framerate.tv/profile/thisisash https://image.mux.com/V00zxvhFkpd8D7fMVrTvCM64AdRYKAS02MoeOD026zATC00/thumbnail.jpg?time=5.632926&width=1280 1280 720 1280 720 <iframe src="https://framerate.tv/embed/27423b7f-b54b-46f4-a3b6-c1c4cfbd1d34" width="1280" height="720" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>