1.0 video FrameRate https://framerate.tv into the heart of Hong Kong’s iconic Yau Ma Tei Fruit Market. This book is a seamless fusion of culture, history, and sustainable creativity, transforming the market’s bustling energy into an immersive visual journey. Crafted with recycled and upcycled paper from leading paper supplier Antalis—including some made from post-consumer fruit waste—it celebrates both innovation and eco-consciousness. From the calligraphy signage to the textures of fresh fruit and worn cartons, every detail is brought to life through cutting-edge printing by Colham Printing Co. This project bridges tradition and innovation, offering a fresh perspective on how design can preserve and celebrate cultural heritage while embracing sustainability. Paper by @antalishk Printed by @colham_printing_ Design by @ffranklo Motion Design by @fafa_motion Sound Design by @penrose_audio Penrose Audio https://framerate.tv/profile/PenroseAudio https://image.mux.com/a6ZEtfmBSiolpcR4N1008W1wvKDhwb02DZ51PwxXBLKJs/thumbnail.jpg?time=1.553016&width=1280 960 1200 576 720 <iframe src="https://framerate.tv/embed/928bad97-6e77-4e92-a6e1-53294d69c1fd" width="576" height="720" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>