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Nokia 20 Lives site
An online interactive event - The film-game hybrid 20Lives combines elements from both media. From September 19, 2005, to October 13, 2005, participants could take on the identity of one of the 20 protagonists each day.
Nokia 20Lives utilized the most advanced online interactive video technology to make the experience as realistic as possible, combining phone calls and text messages to blur the line between fiction and reality. It featured a deep and unconventional plot that connected all 20 characters, allowing players to interact with each other, and reinforcing Nokia's brand promise of 'Connecting People.' Nokia 20Lives entertained around 750,000 registered customers across 21 European countries, including Turkey, Israel, and Russia.
CLIENT: Nokia
AGENCY: Euro RSCG 4D
PRODUCTION: Refunk
Hert Zollner
https://framerate.tv/profile/lighthugger
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