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Kikkoman: Unleash Legendary
Bold. Savory. Legendary. Clubcamping brings the power of anime to Kikkoman's newly unleashed teriyaki BBQ lineup. The spots blend action-packed shonen anime with artful, hand-made sensibilities for a campaign that is fresh, youthful, and totally Clubcamping.
Working closely with artist Agustin Nakamura, whose work in contemporary anime and manga as well as Japanese heritage and experience in Japan brought an added layer of cultural faithfulness. The process balanced authenticity with a fresh, contemporary feel, blending classic anime language with subtle Gen Z influences.
Live Action Director Jenna Gang’s magic touch makes the food not only look mouthwateringly delectable but bursting with personality and energy. Gang brought the stylized animated skewers, grilled veggies and more into the real world with a decadent feast that cohesively exists alongside the world Clubcamping designed.
With the right sauce, a simple backyard BBQ becomes the stuff of legend– turning everyday hangs into iconic moments that will live on in the groupchat.
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