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Jenius x SMBC: Institutional Rebirth
Visualizing the strategic evolution of Jenius following its acquisition by SMBC Japan. This project moves beyond the "lifestyle app" era, leveraging Japanese folklore—specifically the myth of the Princess born from within a tree—to symbolize a profound rebirth. The narrative arc centers on the new card design emerging from a surrealist aqueous environment, framing the merger as the arrival of a premium, elevated financial era.
Andy O Xmport
https://framerate.tv/profile/xmport
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