1.0 video FrameRate https://framerate.tv A 52-minute documentary for ZOE's YouTube channel, following three contributors over six weeks on a science-led health and nutritional reset guided by Professor Tim Spector and ZOE's scientists. It was ZOE's largest single media spend to date and that weight informed every editorial decision. I came onboard towards the end of a months-long shoot and my job was to find the film within it. Structure had to lead with the contributors — we needed to connect with them before the science came in. That meant making the case to cut a full day of product content the brand had already paid for, and pushing for one film over a series. ZOE backed both calls. The decisions held and the film reached over 100k views in its first seven days. Simon Mackenzie, BFE https://framerate.tv/profile/simonmackenzie https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/5d6d8fac-f602-4f2d-9dbf-5dc670e76149/35303c5b-9092-4cbb-9fd8-f0351fa75a08.jpg?t=1776627294624 1280 720 1280 720 <iframe src="https://framerate.tv/embed/35303c5b-9092-4cbb-9fd8-f0351fa75a08" width="1280" height="720" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>