1.0 video FrameRate https://framerate.tv NinjaGear – Grappling Hook Spot Created as part of an assignment for School of Motion, this project originally focused on designing key style frames based on a provided storyboard for NinjaGear – a brand selling tactical ninja equipment tailored for the everyday person. To push the project further, I took the initiative to fully animate the sequence and produce a complete promo video. The concept blends humor with sleek product design: showcasing items like a heavy-duty grappling hook and highlighting how ninja tools can be used for everyday household tasks. The Creative Process & Production Workflow 1️⃣ Concept & Composition: Analyzed the brief and storyboard to establish a visually engaging narrative, balancing a playful tone with a clean, high-end product aesthetic. 2️⃣ Asset Preparation & Style Frames (Adobe Photoshop): Carefully masked stock photography, applied custom adjustment layers, and integrated vector graphic elements to build cohesive visual frames. 3️⃣ Layer Structuring for Motion: Organised and layered the Photoshop files precisely to prepare them for a seamless transition into animation. 4️⃣ Motion & Animation (Adobe After Effects): Beyond the course brief, I brought the frames to life in After Effects, focusing on dynamic timing, smooth transitions, and secondary motion to enhance the humor. 5️⃣ Voiceover & Final Edit (ElevenLabs & Adobe Premiere Pro): Generated a custom AI voiceover using ElevenLabs, then assembled the final cut in Premiere Pro with sound design and audio-visual timing. Eva Urbancikova https://framerate.tv/profile/evanimate https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/ac457f6d-cc68-4fbb-bc2a-dd0fa3e6d8d1/59981b3b-0f96-4b4f-bf41-4e472bdab74d/thumbnail.jpg 1280 720 1280 720 <iframe src="https://framerate.tv/embed/59981b3b-0f96-4b4f-bf41-4e472bdab74d" width="1280" height="720" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>