1.0 video FrameRate https://framerate.tv GENERALI and ARDAF got together, and so did we – with 30 Romanian musicians in Bucharest. The classical musicians representing GENERALI's evergreen values and the new school, as ARDAF's fresh air. Inspired by Anda Calugareanu's sets from the 60's, we composed the scenery with five movable scaffold stages, each designed to suit a specific group of instruments and musicians (strings, winds and percussion from the classic orchestra line-up followed by an indie-rock band and finally an electro band) and moved around by the "invisible" white men and women. CREDITS directed by JOAQUÍN URBINA
 co-direction ANA GALE client GENERALI
agency CAP BUCAREST production company MME BUCAREST, THE LIFT
 edit JOAQUÍN URBINA art direction ANA GALE, JOAQUÍN URBINA production NATHALIE MOUCKEYTOU direction of photography ALEX STERLIAN original music CRISTIAN STEFANESCU post production MME BUCAREST Dedo Ciego https://framerate.tv/profile/Dedo_Ciego https://nddkbgiieurtcomzihzq.supabase.co/storage/v1/object/public/thumbnails/09107a92-ca5e-43c6-a61e-f13577221009/6b14725a-c882-4975-b3d8-542c2a998d8a.jpg?t=1774932764926 1280 720 1280 720 <iframe src="https://framerate.tv/embed/6b14725a-c882-4975-b3d8-542c2a998d8a" width="1280" height="720" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>