1.0 video FrameRate https://framerate.tv A Pirelli advertising poster, brought to life. The original design - geometric grid, yellow circles, pointing hands, italic Italian copy - already works perfectly still. The challenge was finding the motion implied in the design without breaking its internal logic. Part of a community collaboration organised by Marc Lawrence (Design Before Motion), where animators were each assigned a different vintage Pirelli poster. Animation: Katya Khimenets / kkmotion.com Sound design: Emily Hesler Katya Khimenets https://framerate.tv/profile/kkmotion https://image.mux.com/zvjmb8102McPs7oCa7NJmNs6MCf01m6rxXNLDtE98jKGI/thumbnail.jpg 960 1200 576 720 <iframe src="https://framerate.tv/embed/8afa029c-dfc7-43f1-a7a8-278a0227c572" width="576" height="720" frameborder="0" allow="autoplay; fullscreen; picture-in-picture" allowfullscreen></iframe>