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Adidas Skateboarding - LA
Commissioned by Juice Design and directed by Eric Noren, this Adidas Skateboarding promo features an original score inspired by the terrain of Los Angeles. Departing from typical skate-video music, the score centers on an intricate arrangement of acoustic nylon-string guitar, percussive rhythms, and a distinctive blend of mariachi, cumbia, and surf guitar. The result is a richly textured piece that reflects LA’s vibrant, multicultural spirit.
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